Apple said sorry for an ad that upset artists by showing an industrial press crushing creative stuff. They won’t air it on TV now. The ad featured music and showed things like guitars getting squashed, ending with the new iPad. People on social media slammed it, calling it insensitive. Notable figures criticized it too. Apple admitted they “missed the mark.” The ad reminded some of Apple’s iconic rebel ad from 1984. This comes at a time when tech companies are facing lawsuits over using artists’ work without permission. Apple’s quick apology shows they value the concerns of the creative community.
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