In a recent report by Brand Finance, the annual global ranking unveiled the most valuable brands in the world for 2024. Brands, playing a crucial role in driving shareholder value, were evaluated based on their contribution to company profits.
1. Apple (US) – $516.6 Billion
Apple secured the top spot with a remarkable increase of over $217 billion in brand value. Despite plateauing iPhone sales, the expansion into wearables and Apple TV contributed to the brand’s robust performance.
2. Microsoft (US) – $340.4 Billion
Microsoft maintained its strong presence, securing the second spot with a substantial brand value, reflecting its continued influence in the tech industry.
3. Google (US) – $333.4 Billion
Google held its ground as one of the most valuable brands, emphasizing its enduring impact on the digital landscape.
4. Amazon (US) – $308.9 Billion (+3.2%)
Amazon showcased resilience with a 3.2% increase in brand value, underscoring its ongoing dominance in the e-commerce and technology sectors.
5. Samsung Group (South Korea) – $99.4 Billion
As a representative of South Korea, Samsung Group maintained its global standing with a significant brand value.
6. Walmart (US) – $96.8 Billion
Walmart continued to be a powerhouse in the retail sector, securing a substantial brand value in the top 10.
7. TikTok’ Douyin (China) – $84.2 Billion
TikTok’s Douyin, representing China, emerged as a significant player with a robust brand value, highlighting the global influence of the popular social media platform.
8. Facebook (US) – $75.7 Billion
Facebook maintained its presence in the top 10, showcasing its enduring impact on social media and digital communication.
9. Deutsche Telekom (Germany) – $73.3 Billion
Deutsche Telekom, representing Germany, secured a position in the top brands globally, emphasizing its influence in the telecommunications industry.
10. ICBC (China) – $71.8 Billion
ICBC, representing China, closed the list with a substantial brand value, reflecting its prominence in the financial sector.
Notably, Tesla, which held a spot in the top 10 last year, experienced a decline in brand value, dropping out of the list with a valuation of $58.3 billion. The assessment took into account profits generated by the brands, including those of subsidiaries, providing a comprehensive overview of their financial impact.
