Google Cloud introduces Imagen 2, the latest enhancement in its text-to-image capabilities.
Available to Vertex AI customers on the allowlist, Imagen 2 empowers users to create and deploy realistic images using intuitive tools and fully-managed infrastructure.
Developed with Google DeepMind technology, Imagen 2 provides improved image quality and a range of functionalities tailored for specific use cases.
Key features of Imagen 2 include:
- Diverse Image Generation: Imagen 2 stands out in crafting high-resolution images from natural language prompts, catering to a variety of user needs.
- Multilingual Text Rendering: Overcoming challenges, Imagen 2 excels in accurate text rendering across multiple languages.
- Logo Creation: Businesses can utilize Imagen 2 for generating creative and realistic logos, offering the flexibility to overlay them on products, clothing, business cards, and more.
- Captions and Q&A: Imagen 2’s advanced image understanding capabilities enable the creation of descriptive captions and provide detailed answers to questions about image elements.
- Expanded Language Support: In preview, Imagen 2 introduces support for six additional languages, with plans for more in early 2024, including the ability to translate between prompts and output.
- Safety Measures: Imagen 2 incorporates built-in safety precautions aligned with Google’s Responsible AI principles. It includes safety filters and integrates with a digital watermarking service to ensure responsible use.
Enterprise-Ready Features
Imagen 2 on Vertex AI is crafted to align with enterprise standards, delivering reliability and governance comparable to its predecessor. By introducing enhancements like high-quality image rendering, refined text rendering, logo generation, and safety measures, Imagen 2 seeks to offer organizations an all-encompassing tool for creative image generation.
Major corporations, including Canva, Snap & Shutterstock have already adopted Imagen for creative endeavors.
Chris Loy, Director of AI Services at Shutterstock, remarked, “Our mission is to empower individuals worldwide to share their narratives by closing the divide between concept and realization.
“Variety is critical for the creative process, which is why we continue to integrate the latest and greatest technology into our image generator and editing features—as long as it is built on responsibly sourced data,”
Danny Wu, Head of AI at Canva, reiterated, “We’re consistently utilizing generative AI to revolutionize the design process and enhance creative thinking.
“With Imagen, our 170M+ monthly users can benefit from the image quality improvements to uplevel their content creation at scale.”
As Imagen 2 continues to make an impact in the creative industry, organizations are encouraged to explore its potential. Google Cloud envisions users utilizing the upgraded features to elevate their creative endeavors and further build on the successes experienced with Imagen.
